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| Mini celebrities inaugurating The Children's Place at MBD Neopolis Mall in Ludhiana on May 22, 2018 |
Ludhiana, May 22, 2018 (Iqbal Happy): North America’s largest specialty children’s apparel retailer, The Children’s Place, launched its first ever store at MBD Neopolis Mall in Ludhiana today. This marks the opening of their first exclusive store in Punjab.
Commenting on the launch, Alok Dubey, CEO of Arvind Lifestyle Brands Division, Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place, said, "We are pleased to bring The Children’s Place to Ludhiana. We have received immense love from Punjab which has influenced our decision to expand in the state. The kids here love to dress up and we, at The Children’s Place, aim to become the one-stop shop for them where we bring American fashion to their doorstep. We truly believe that the kids’ fashion is playful, fun and innovative and our products are a perfect example of that. From clothes to accessories, we are offering conversational graphics, cool prints, beachy pastels with neon pops and waves of indigo that will prove to be nothing less than a delight to the kids and their mothers."
Known for its stylish and vibrant range of fashion wear for babies and children from size 0 to size 16, the apparel line from The Children’s Place includes a plethora of everyday casuals, dressy party wear, innerwear, nightwear, active wear and winter wear. If that’s not all, our little fashionistas in Ludhiana can also pair their The Children’s Place outfits with comfortable shoes and attractive fashion accessories like sunglasses, footwear, ties, scarves, hats, purses, bags, and fashion jewelry for a complete trendy head-to-toe look.
A one stop shopping destination, this 1120 square feet store, keeps the mom in mind and the kids at heart by offering a range of Fun Fashion outfits for babies, toddlers and big kids. For the girls there are latest off-the-shoulder fashions in bright prints and woven fabrics. She’ll make a style statement wearing flip sequin tops paired with colorful skimmers. Or there are pretty dresses, skirts and embellished tops, active wear, modern jeans and colorful shorts! For the boys, there are conversational graphics, cool prints, beachy pastels with waves of indigo, over button-downs, polos, and shorts.
To inaugurate the new store, four lucky winners were chosen as “mini-celebrities” and styled in outfits from the brand’s latest collection for the grand opening event.
The Children’s Place entered the Indian market in 2015. It has nine exclusive stores in India across Bengaluru, Mumbai, Chennai, Kochi, Pune, Noida and Ludhiana. Products from The Children’s Place are available at shop-in-shops at Shoppers Stop, Iconic, and Kapkids, and online on Arvinds’s multi-brand site as well as Amazon, Myntra, Flipkart and Jabong.